Our retail brands and manufacturing businesses support the Group's commitment to working toward achieving the United Nations' SDGs to realise a better and more sustainable future for all. The Group has designed an inclusive ESG strategy, focusing on our commitment to addressing ESG matters in all aspects of our business. We acknowledge that the ability of companies to contribute toward community social upliftment and run impactful CSI projects is intrinsically linked to the sustainable generation of profits. In these challenging economic times, which have specifically impacted Ceramics' profitability, we are grateful to be able to continue implementing key community development initiatives.
THE PROJECTS IN THIS REPORT HIGHLIGHT HOW,
EVEN IN CHALLENGING TRADING CONDITIONS,
we maintained our
COMMITMENT TO CORPORATE SOCIAL INVESTMENT
AND SUSTAINABLE DEVELOPMENT
By collaborating closely with our customers and key stakeholders, we not only enhanced the impact of our projects but also strengthened our partnerships. These efforts have enabled us to sustain the positive reputation we have built within the communities in which operate.
Our SED projects are aligned with the Group's purpose, mission, strategy and material issues, and are a combination of structured strategic and ad hoc projects arising from community needs in the areas in which we conduct our business, the common thread being the achievement of shared value.
Most of our projects fall within the spheres of education, sports, and environment and are centred on several of the priority areas listed in the National Development Plan ("NDP"). These include providing quality basic education, creating decent employment and a skilled workforce to support inclusive sustainable economic growth – particularly in areas of socio-economic difficulties where many of our factories and stores are situated – protecting our environmental resources, building social cohesion and contributing to food security.
Our key projects are highlighted below.
Ceramics' TRAC Maths and Science Programme, launched in 2019, continues to empower learners in Hammanskraal, providing tools, mentorship and resources to enable them to excel in science, engineering and technology. TRAC implements a hands-on Vernier approach to the teaching of physical sciences. Grade 11 and Grade 12 learners, through the support of a skilled learning facilitator work in groups, conducting experiments, recording and analysing results. The objective of using Vernier equipment in the TRACSA science programme is to modernise and enhance practical learning by enabling real-time, reliable data collection that learners can instantly visualise through graphs and values. This approach reduces manual errors, saves time and allows educators to cover more experiments while focusing on analysis and conceptual understanding rather than lengthy data plotting.
By engaging learners with technology-driven, inquiry-based experiments, it makes abstract concepts easier to grasp, fosters curiosity, and ensures reproducibility across groups. Importantly, it also prepares learners for tertiary studies and future careers by familiarising them with modern laboratory practices and developing both digital literacy and scientific inquiry skills. The programme also includes mathematics.
The five Hammanskraal partner schools have consistently outperformed their five Vaal counterparts, achieving 24 distinctions in 2024 alone – 20 in physical science – with standout learner Ntsako Ringane scoring 100% in mathematics and 98% in science.
In April 2025, Ceramics celebrated the class of 2024 top achievers at the SAMCA Wall factory, where the 2025 TRAC learners were inspired by excellence, toured the tile factories, and received vital mathematics and science learning materials. Through hands-on support, study resources, tertiary application guidance, and bursary assistance, TRAC has enabled over 2 000 university applications to date, with 98 learners already registered for 2025. Hosea Kekana Secondary was named the top-performing TRAC school of the year, exemplifying the programme's lasting impact.
In 2024, the annual Italtile-University of Pretoria student programme marked its seventh successful year. It was the brainchild of Italtile and UP, developed to add practical, hands-on dimension and context to the theory of sales and marketing. The programme included immersions in various Italtile showrooms, as well as presentations from senior Italtile personnel and outside specialists.
This ongoing collaboration with UP's marketing department enables third-year students to engage in a series of practical modules designed to provide the foundation for students to acquire holistic knowledge and understanding of selling, sales management and accounts management. The joint venture offers a hands-on approach giving students the opportunity to practically apply different sales techniques, including the sales process, within a real sales context across both retail and commercial sectors. Once students have acquired the necessary knowledge and skills from completing the module, they are offered the opportunity to apply for the Italtile Student Internship Programme, resulting in promising career paths for 22 students to date.
Seven years since inception, the Italtile module continues to inspire, nurture and guide students in the last year of their learning journey. Awards for 2024 students were presented for best groups, top student, and highest marks, plus six students secured internships at Italtile showrooms. The programme continues to showcase the valuable outcomes that result from strong partnerships between industry and academia.
In December 2024, Ceramics, in partnership with Ezee Tile and PiViCal Panels, proudly handed over a newly renovated, fully equipped Grade R classroom to Reitumetse Early Learning Centre in the Vaal, as part of the Read for Meaning programme. Designed to support over 200 learners, the space features curriculum-based materials, play laptops, new furniture and a mobile mini library to build strong foundations in literacy and numeracy. This initiative reflects our long-standing commitment to early childhood development and closing the education gap in underserved communities. Both the Department of Education and school leadership expressed deep appreciation for the lasting impact this investment will have on young learners and future generations.
During April 2025, Ceramics brought joy, comfort and pride to over 600 learners at Boiketlong Christian School, a community school adjacent to our Vereeniging factories, who received school tracksuits and shoes. The learners all wrote personal thank-you letters in the three languages used at the school – a powerful reminder of the difference such support makes in the lives of young people.
We also focus on uplifting and improving ECD centres through renovations and painting to create safe, stimulating learning environments for young children. This year, our efforts extended to Zeerust, Rustenburg, and Klerksdorp, where TopT provided much-needed support to enhance the facilities and contribute to the wellbeing and development of the children in these communities.
Ceramics has a long-standing partnership with customer Laduma Hardware to develop Zikodze Secondary School in Mpumalanga – a high school that has maintained over 90% pass rates, despite infrastructure challenges. Responding to Laduma's call for support, we contributed to building proper administration and ablution facilities, culminating in a celebratory handover attended by the school community and partners. This initiative reflects our shared commitment to education and development, demonstrating how strategic partnerships – not just transactions – can uplift communities and build a better future.
Sport plays a vital role in fostering happier, healthier, and safer communities. Studies have shown that physical activity boosts cognitive function, enhancing memory, behaviour, concentration, and academic performance. Beyond its mental and physical benefits, sport also promotes social cohesion by bringing people together. This belief underpins CTM's and TopT's commitment to supporting school sports.
Our Champions Cup events aim to promote health and fitness among the youth while raising awareness about the CTM and TopT sports fields as valuable resources for local communities. Each participating team receives a new sports kit and sports equipment for use at its school.
CTM hosted the annual Champions Cup at the CTM sports fields in Thohoyandou and Soweto. Twelve schools each from Thohoyandou and Soweto participated. In Thohoyandou, Khodobi Primary School (netball) and Shigombe Primary School (soccer) emerged as the overall winners with each school awarded a cash prize of R20 000. In Soweto, the winning schools were Sapebuso Primary School (netball), Tumang Primary School (soccer), Moletsane High School (netball), and Dr Beyers Naude Secondary School (soccer). Each winning school was awarded a cash prize of R20 000 to address a critical need within the school.
TopT hosts an annual tournament at the TopT Sports Field in Acornhoek in Mpumalanga. In April 2025, the event welcomed eight primary schools and four high schools from the surrounding community. The day featured thrilling netball and soccer matches, inspiring speeches, and lively entertainment. In the high school division, Bilton Secondary (netball) and Mahlale High school (soccer) were crowned champions, each receiving R15 000 to address a pressing need at their respective schools. In the primary school division, Munyamana (netball) and Tiyani (soccer) emerged victorious, each earning R20 000 in support of their schools.
Through our sustainable LiveGreen mandate, we partner with like‑minded eco-conscious businesses and sustainability pioneers.

WESSA has been instrumental in raising awareness and offering platforms for individuals to take action and contribute to addressing environmental challenges, by promoting and supporting citizen-led initiatives aimed at creating a healthier planet. The work centres on education and training – particularly among youth – as well as advocacy and action projects that advance biodiversity, protect habitat integrity, reduce pollution, and encourage the sustainable use of natural resources.
CTM again partnered with WESSA, this time to celebrate Arbour month in September, by launching the Arbour month challenge. The trees planted at the school will directly benefit 971 learners. All CTM stores across the country were encouraged to participate in planting indigenous trees and thereby promoting awareness of the environmental and social benefits trees offer.
CTM and Ceramics have partnered with the Stop Rhino Poaching Foundation since 2015 to support rhino conservation efforts in South Africa. Our commitment to protecting this endangered species is reflected in our pledge to donate R5,00 for every box of selected Kilimanjaro tiles sold. Since the start of this partnership, over R6,4 million has been contributed to help fund the foundation's critical frontline efforts in the fight against poaching. The funds support a range of initiatives, including technology, training, legal assistance for rangers and managers, investigative support, psychological services and security workshops.
The Group is a proud Platinum Partner (based on the size and consistency of our annual donations) of the NSRI, a local volunteer-driven non-profit organisation dedicated to saving lives through drowning prevention. Since 2014, we have contributed R260 000 annually, helping to rebuild and equip several rescue bases across the country, as well as donating materials for the renovation of facilities.
We partnered with Eco Culture Sechaba Foundation to recognise three important conservation-related events during the financial year.
Water Week and World Environment Day were celebrated at Atlholang Primary School with educational activities focused on water conservation. We installed a JoJo tank, complete with a drip irrigation system, in the school's vegetable garden to promote sustainable water use. Nine tippy tap handwashing systems were donated to the foundation phase, helping to teach young students the importance of using water sparingly and the value of reusing water in everyday activities. Learners participated in an interactive discussion and quiz on the water cycle. The school planted a vegetable garden as a hands-on initiative to promote sustainability. The day included an inspiring talk on the importance of caring for the environment, encouraging learners to reflect on their role in protecting the planet. Each student made a personal pledge to take care of the environment and symbolised their commitment by painting their handprint on a cardboard tree.
Earth Day, celebrated annually in April, is dedicated to raising awareness about environmental protection and encouraging sustainable practices. Together with Tirisano Mmogo Primary School we planted a vegetable garden equipped with a shelter and a drip irrigation system, promoting food security and water-efficient agriculture while highlighting the importance of caring for our planet.
As a leading retailer of tiles and sanitaryware, we are committed to poverty alleviation, good health and sanitation, restoring dignity and improving learning conditions by supporting sanitation initiatives for girls, educational and sports organisations in need. Our projects not only restore dignity through safe, hygienic learning spaces but also inspire learners to dream big, and reinforce our commitment to sustainable, youth-focused community upliftment.
The Group recognises that in low-income communities, many girls miss school during their menstrual cycles due to a lack of access to reusable sanitary pads and we aim to ensure that education is accessible to all. As part of CTM's Pad Dignity Drive project which began in 2019, and in partnership with our implementation partner, Mbali Eco Solutions, a total of 1 380 new reusable pads were distributed to young girls at schools in low income areas near CTM stores. The initiative, in which employees are encouraged to participate, also created a safe and supportive space for girls to engage in discussions on menstrual health, the reproductive system, available menstrual products and puberty.
During the financial year, Ceramics reached over 1 000 girls from Hammanskraal TRAC schools and Remember Elite Sports Academy through its annual Women's month initiative. The two-day roadshow offered internationally recognised menstrual health workshops, promoting self-confidence, education and empowerment. Girls received care packs containing reusable sanitary pads, sports bras and information on menstrual health options. This initiative not only keeps girls in school but also promotes sustainable hygiene practices, reduces landfill waste and helps families reduce ongoing sanitary costs.
PJ Soccer Stars in Mokopane, Limpopo, was chosen as the beneficiary of the 2024/25 CTM Bathroom Dignity Drive in partnership with Ezee Tile. CTM and Ezee Tile have supplied materials for the upgrade of the ablution facilities which has been carried out by a local SMME.
For the 2024/25 TopT Bathroom Dignity Drive, the under-resourced Rev Makgale Mapheto Primary School which has 2 255 learners, in Tembisa, Gauteng, was selected as the beneficiary. As part of the project, we renovated the bathrooms used by both students and teachers, helping to create a cleaner, safer, and more dignified space for learning.
As part of our annual Mandela month classroom and ablution facility dignity drive, Ceramics revamped facilities at Madiba Comprehensive School in Kagiso, a beneficiary of the Italtile and Ceramic Foundation's TRAC mathematics and science programme. The project, aligned with our community development strategy, included the donation of over 500 square metres of tiles, toilet sets, basins, adhesives and labour contributions. It also created economic opportunities by appointing an SMME from one of our enterprise development programmes. The successful handover on Mandela Day was celebrated by learners, parents, educators, government partners and our employees, with speeches echoing Mandela's belief in education as a powerful tool for change.
TopT proudly joined the Mamelodi annual Lupus awareness fun walk – a powerful community initiative aimed at educating and empowering people around the realities of Lupus. As a sponsor of the event, we were honoured to stand with the community in support of those living with this chronic illness. Using our TopT stage truck stationed at our local store, we created a vibrant and educational platform at which health professionals and Lupus warriors shared vital information about the disease, its symptoms, and the importance of early diagnosis and healthy living. The event encouraged open conversations, health checks and community solidarity. This initiative reminded us that health is not just about the individual, it is about the strength of a community coming together to uplift one another. We believe in building more than homes, we build hope, support, and healthier futures.
TopT is a proud sponsor of initiatives that promote healthy bodies, strong minds, and connect communities. In June 2025, the Wellness Day in Ga-Rankuwa brought the community together for a day packed with high-energy sports, such as soccer, netball and relay races, group exercise sessions including aerobics, and traditional African indigenous games that not only entertained but promoted active living and mental wellbeing.
To complement the physical activities, the Department of Health provided free health screenings, helping residents take charge of their wellness. The South African Police Service also engaged youth in meaningful discussions on drug prevention, tying into the day's holistic approach to health.
The Little Optimist Trust is dedicated to uplifting and supporting marginalised children. Since 2018, Italtile Retail has proudly sponsored the annual Little Optimist boat race. This year's event offered at-risk youth the opportunity to explore the V&A Waterfront, visit the Two Oceans Aquarium and gain hands-on sailing experience.
Italtile Retail and ITD have joined forces with marine biologist Dr Sara Andreotti from Stellenbosch University on the Italtile SharkWise project by funding her students and promoting awareness about the importance of a healthy ocean ecosystem. Our customers play an active role in this initiative as R2.00 is donated to the fund for every ITD Tivoli tap purchased.
To date, the total sponsorship raised amounts to
R662 446