Supporting our

The Italtile and Ceramic Foundation

The Foundation is a broad-based black ownership scheme, with the objective of conducting public benefit activities (PBO ref no: 930044728) in a
non-profit manner and with an altruistic and philanthropic intent, working towards the transformation and upliftment of previously disadvantaged communities.

The Foundation accepts and deploys socio-economic development as well as skills development donations in terms of the BBBEE legislation and is able to issue 18A certificates.

The Foundation's distributions are towards public benefit activities relating to education, sport and conservation.




  • Bursaries: The Foundation's Bursary Programme comprises students from high school to tertiary level with extreme financial need and high academic potential. There are currently 10 tertiary students studying courses ranging from engineering and accounting sciences to marketing, as well as seven high school students. Two of our students graduated at the end of 2019 with civil engineering and marketing management qualifications.
  • Hope School for the Disabled: The Foundation resumed renovations of the boys' residence at the school. The building will now comfortably accommodate 84 boys providing adequate space in line with the social distancing regulations. The project has progressed successfully with the assistance of materials sourced from companies within the Group, including sanitaryware, taps and vinyl flooring.
  • Salvazione Christian School: The construction of the foundation phase building was recently completed and handed over to the school. The new building was funded by the Foundation together with other donors who were sourced by the school. Some of the materials required were sourced or donated by companies within the Group. The school currently has 218 students in total.
  • One School at a Time ("OSAAT"): Through OSAAT, the Foundation continues to sponsor Forte High School in Soweto, which currently has 2 080 learners. Funds donated to the school are channelled to projects such as PROJECT 100%, an extra lessons programme for all matric students aimed at continuously improving the matric pass rate of the school, as well as providing stationery, toiletries and other consumables. Forte High achieved a matric pass rate of 96% in 2019, an improvement from the 88% that was achieved in 2018.
  • PEN – Kagiso project: The purpose of this pre-school forum is to improve early childhood development ("ECD") interventions for vulnerable children with the aim of having a meaningful impact on their wellbeing and learning outcomes. Three crèches in the Kagiso area were selected for this project and going forward, there is a proposal in place to expand to more crèches in the area, possibly up to 30. There are currently 137 children enrolled in the programme.
  • Setlabotjha Primary School: The Foundation continues to sponsor two programmes at the primary school:
    • Homework Support Programme
      Through the READ organisation, this programme is aimed at improving the learners' language and reading skills. Three additional schools within the area have been included in the programme and language centres have been established. A teacher development element of the project will be introduced in the new year. There are currently 800 students in the READ programme.
    • Field Band Foundation
      Through participation in band activities, young people who might otherwise have little opportunity for constructive recreational activity, are taught the advantages of life skills such as commitment, competitiveness, teamwork, discipline and timekeeping. In so doing, the advantages of heightened self-esteem and associated self-confidence are inculcated.

While teaching music, movement and dance is the core of the Field Band Foundation's activities, band members also receive:

  • HIV/Aids peer education;
  • general education in social development; and
  • specific life skills training.

There are currently

243 students in the band

Picture below: Salvazione Christian School





Sports fields

The Foundation continues to support the Group in maintaining the current sports fields in Meadowlands in Soweto, Thohoyandou in Limpopo and Acornhoek in Mpumalanga. The construction of a sports field in Steelpark, Vereeniging will commence in September 2020.


Dreamfields is an organisation that establishes soccer and netball leagues in schools and hosts referee and umpire workshops for school coaches for the benefit of the local children.

Through the Foundation's sponsorship, Dreamfields has a footprint in the following areas:

  • 40 schools in Acornhoek;
  • 16 schools in Thohoyandou;
  • 10 schools in Sebokeng;
  • eight schools in Hammanskraal; and
  • eight schools in Kagiso.

There is a total of 20 915 children in the Dreamfields Programme

The schools are provided with soccer and netball equipment, as well as full training kits.



The Foundation continues to sponsor the following projects in this sector:

  • Birdlife Important Biodiversity Area ("IBA") Programme: The IBA Programme aims to ensure that important sites, habitats and associated ecosystem services are protected and sustainably managed for the benefit of birds, other biodiversity and humans.
  • Lapalala Wilderness School: Students from schools that are sponsored by the Foundation (Forte High School, Salvazione Christian School, Mahareng Secondary School and Setlabotjha Primary School) are sent to the Lapalala Wilderness School annually for one week to learn about the importance of the environment and how to take care of and preserve it.
  • The Foundation sponsors WWF, which in turn employs the funds according to project needs.

Covid-19 relief projects

The following donations have been made towards COVID-19 relief:

1. R500 000 towards the Solidarity Fund;

2. Purchase of tablets for high school bursary students to enable them access to home schooling platforms;

3. Purchase of sanitisers for three old age homes in the Emfuleni Municipality;

4. R80 000 donation towards Afrika Tikkun;

5. Donation for personal protective equipment for the Vuleka School; and

6. R20 000 towards food parcels for Kagiso crèche teachers who did not receive remuneration during the lockdown.

Arbour Week

On 4, 5 and 6 September 2019 TopT, CTM and Italtile Retail, respectively, visited a school in the vicinity of one of their stores to plant 50 trees each. The three brands partnered with non-profit organisation, Wildlife and Environment Society of South Africa ("WESSA"), to launch the #Trees4theEarth movement, aimed at contributing to greening the urban landscape, promoting education for sustainable development and restoring ecosystems for people and the earth. It was a successful week in which the learners of Thulasizwe, Fleurhof and Mohlakano Primary Schools planted trees on their school premises and learned about the importance of ecosystems and their role in climate change mitigation and adaptation. Teachers were also educated in how to use these new gardens as outdoor classrooms.







The Great Optimist Race 2019

Italtile Retail participated in The Great Optimist Race 2019 held during the Cape Town International Boat Show, on 19 October. A total of 40 Optimist Children's dinghies were raced by adults, including celebrities, medical survivors and captains of industry, to raise money and awareness for the charity of their choice. The race is a unique fundraising event, spreading optimism and hope across many sectors.

The fundraising target was R500 000 and the funds raised by each boat were shared between The Little Optimist Trust and the charity supported by that boat

Corporate social investment: CTM

CTM Champions Cup 2019

CTM hosted the fifth annual netball and soccer Champions Cup at its sports centre in Meadowlands, Soweto on 5 October 2019. In all, 12 new primary and secondary schools were invited to participate in the tournament, competing against the four defending champions. Each team received new sports kits, shoes and playing equipment. In the junior division, Boikanyo Primary School and Khindlimukani Junior Secondary School won the soccer and netball events respectively, while in the senior division, Mokgome High School and Aurora Girls High were awarded the trophies for soccer and netball.

The tournament provided a fun day for families and included a range of other activities such as a skate clinic, dance performances, a colouring corner and face painting. Group staff and their families joined in the festivities.

Tawana Children's Centre

This organisation in Tembisa, Gauteng, feeds 60 children from the community daily and is also a permanent home to 20 children from the area. In December 2019, CTM assisted the centre with renovating its bathroom, which was not functional. CTM, together with the Foundation, also supplied bunk beds and linen for the children who had previously slept on mattresses on the floor. On 13 December, CTM and the Foundation hosted a Christmas party for the children at the centre; the learners also received back-to-school supplies for use in the new academic year.




CTM Champions Cup

TopT showed its support for the CTM Champions Cup in Dobsonville on 5 October 2019. The Gig Rig was present to showcase TopT's products to the community and the Brand Mascot, TopT Man, interacted with the local children. TopT staff hosted a colouring station and handed out goodie bags to all the children at the event.

Stokvel members' collaboration

Collaboration with stokvel members in Orange Farm on 10 October 2019, and with members in Tembisa on 7 November 2019, gave TopT a platform to engage with potential customers from those communities and create brand awareness around the TopT brand. The Gig Rig was on site and a product demonstration was held to showcase ranges from TopT's offering.

Global Handwashing Day

On 15 October 2019, TopT and Lifebuoy celebrated Global Handwashing Day in conjunction with the Department of Health and others at Nyamazane Primary School, with 1 300 learners, teachers and parents present. Lifebuoy ambassador, DJ Zinhle, spent time with the children and helped hand over the new wash basins, which were donated by TopT and Lifebuoy in partnership.









World Toilet Day

On 19 November 2019, TopT and Domestos celebrated World Toilet Day with Hlelolusha Primary school in KwaZulu-Natal, with the official opening of a new toilet block. The school, which had previously not had toilets on site for learners, warmly welcomed the construction. Envirosan plumbed the toilets, while TopT partnered with Domestos to tile and paint the facility.

TopT also donated bags filled with goodies to each learner and enjoyed a fun-filled programme with the children.

Topt Champions Cup

On 7 March 2020, TopT, in partnership with the Italtile and Ceramic Foundation Trust, Dreamfields and Conservation SA, hosted the second annual TopT Champions Cup at the TopT Sports Centre in Acornhoek, Mpumalanga.

The Champions Cup comprised a netball and soccer tournament, with 14 schools from the surrounding communities participating. The schools competed for the coveted tournament trophy and a cash prize that must be used specifically to address a critical need in their school. In the primary school division, Jameyana Primary came out top in the netball competition and Sihlekisi Primary won the soccer event, with both teams awarded R15 000 each for their schools. In the senior school division, Acorns to Oaks Comprehensive High School won the netball and soccer matches with each team winning R10 000 for their school. Top players in each sporting code were also awarded individual prizes.

For the first time, a new session was introduced to the tournament programme, in which the girls and boys received motivational talks before the games. In addition, the girls were educated about menstruation and personal hygiene and provided with re-useable sanitary pads.

It was an extremely exciting day for all, with participants eagerly awaiting future events.

Back to school community project

TopT stores nationwide conducted a campaign in January 2020 to supply branded TopT stationery, as well as alphabet and multiplication charts and calendars, to schools located within close proximity to the stores.

The learners and school staff were delighted with the donated items.

Mandela Day 2020 – 18 July

The essence of Mandela Day is to take action. TopT believes that in the midst of the pandemic, to inspire, change and make every day a Mandela Day is more important than ever before. Communities across the world are affected by the spread of COVID-19, causing new social and economic challenges and exacerbating the existing ones. On this day, the TopT teams shared the successes they had achieved and the lessons they had learned as the world battles the pandemic and reflected too on the impact of the pandemic on those less fortunate.

Across TopT stores countrywide, each store donated branded masks and sanitisers to schools or non-profit organisations in their communities.

Corporate social investment: Ceramic Industries

Samca Tiles Dream Event 2020

Ceramic Industries currently works with eight schools in the Hammanskraal Circuit, which is situated on the outskirts of Pretoria. These schools were invited to Samca Tiles' maiden Dream Event, held on 14 March 2020 at the Temba Stadium in Hammanskraal. The participating schools competed in both soccer and netball codes, with prize money at stake for the winning teams.

The participants included Itireleng Primary School, Lebelo Primary School, Lefofa Primary School, Mabu-a-Tlou Primary School, Makgake Primary School, Marokolong Primary School, Mmamotse Primary School and Rethabile Primary School.

An exciting day concluded with Rethabile Primary School and Mmamotse Primary School emerging ultimate champions of the soccer and netball competitions respectively.