Our purpose and
strategic focus

Italtile is a South African group invested in a portfolio of differentiated, complementary, focused retail formats and manufacturing facilities centred on operational excellence and high-volume turnover.

The Group actively seeks opportunities to vertically integrate the supply chain to improve price competitiveness for our customers. Collaboration throughout the organisation and our culture of continued improvement in performance will drive market share gains.

Strategic clarity; principle-driven; ethical leadership; cost-effective technology; and customer and staff-centred partnerships form the essence of who we are.

We fight for the right of our customers to have a beautiful home.

Our mission and definition of victory

  • TO BE AFRICAS LEADING RETAILER OF TILES, SANITARYWARE AND ANCILLARY PRODUCTS
  • TO GROW MARKET SHARE
  • TO BE AN EMPLOYER OF CHOICE
  • TO BUILD OUR LEADERSHIP AND SUCCESSION PIPELINE
  • TO BE VIEWED BY OUR SUPPLIERS AS ETHICAL AND TOUGH BUT FAIR
  • TO BE RECOGNISED AS COMPASSIONATE AND CARING THROUGH MEANINGFUL MEASURABLE CSI INITIATIVES
  • TO BE INNOVATIVE AND STRIVE FOR CONTINUOUS IMPROVEMENT
  • TO PROGRESS THE IMPERATIVE OF TRANSFORMATION
  • TO BE A GLOBALLY COMPETITIVE MANUFACTURER OF TILES, BATHS AND SANITARYWARE
  • TO BE OUR CUSTOMERS NUMBER ONE CHOICE IN THE MERCHANDISE CATEGORIES WE PLAN TO OWN
  • TO REMAIN A CASH POSITIVE BUSINESS AND MAINTAIN A DIVIDEND COVER OF TWO-AND-A-HALF TIMES
  • TO ENSURE QUALITY OF EARNINGS BY DRIVING FREE CASH FLOW

Beliefs that are core to our culture

  • High work
    ethic

  • Entrepreneurial
    flair

  • Accountability
    for actions and
    performance


  • The drive to
    develop business
    partnerships

  • Leadership by
    example

  • Performance
    driven


  • Customer
    centricity

  • Hands-on
    involvement in
    the business

  • Transparency
    in communication
    and actions with
    all stakeholders



Our values

FAIRNESS

INTEGRITY

HONESTY

EMPOWERMENT

HUMAN
DIGNITY
(Respect &
Caring)

EXCELLENCE

SERVANT
LEADERSHIP

PARTNERSHIP