Ceramic Industries
Nature of business
Manufacturer of tiles (South Africa and Australia) and bathroomware (South Africa).
| Strategic positioning |
Target market |
| Preferred supplier of tiles and bathroomware. One out of every
two tiles, baths and toilets purchased in South Africa is
manufactured by Ceramic. |
- Retailers and wholesalers of fashionable and affordable tiles
and bathroomware in South Africa, Australia and selected
export markets.
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Key differentiators
- Leader in design and fashion, creating desirable products.
- Low-cost manufacturing ensures products are affordable.
- Local supply ensures an understanding of customer requirements and a short, reliable supply chain. This supports our 'always in
stock' policy, with consistent volume supply of fashionable well-priced product.
- Complementary products for bathroom and complete home tiling solutions.
- Ceramic's factories rank among the most energy efficient in the world.
- Ceramic's low-carbon footprint EcoTec tile range is recognised as a leader in the manufacture of ecologically sensitive products.
TILE DIVISION
South Africa: Samca Wall (monoporosa wall tiles); Samca+ (hardbody rectified floor tiles); Pegasus (ceramic floor tiles); Vitro (extruded
fully vitrified tiles) and Gryphon (glazed porcelain tiles).
Australia: Centaurus (glazed porcelain tiles).
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South Africa |
Australia |
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Trends 2021 |
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Trends 2021 |
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| 2021/22 priorities |
Scorecard |
- Drive productivity and cost improvements.
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- Commission Samca+, our cutting-edge technology floor tile factory.
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- Continue to invest in training and new technology to ensure our products are differentiated by quality
and fashion.
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- Enhance demand planning to improve on-time in-full delivery rates.
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- Continue to enforce Covid-19 health and safety protocols for employees and customers.
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| 2021/22 major achievements |
2022/23 priorities and prospects |
- We commissioned Samca+ and are ramping up production to
full plant capacity, while ensuring we continue to build the
requisite skills and experience.
- Commissioned upgrades in the Pegasus factory to increase
volumes.
- Improved the calibre of teams through appointing and training
process artisans.
- Improved our in-house tile design capacity to reduce glaze costs.
- Strengthened our relationships with local retailers and
continued the roll out of EcoTec products in all formats at
Samca+, Gryphon and Vitro.
- Maintained market share in the local competitive environment
by supplying quality, fashionable import substitutes.
- Maintained a competitive market share in Australia, despite gas
price shocks.
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- Achieve Samca+ full capacity and launch the 800 mm x 800 mm
format.
- Improve productivity and unit cost competitiveness.
- Upgrade Vitro's third production line.
- Commission 2,2 MW of solar power to reduce electricity
consumption from suppliers using fossil fuels for generation.
- Continue to invest in training, new technology and equipment
to ensure our products are differentiated by quality and fashion
and our factories remain relevant to changing market dynamics.
- Increase the polished product capacity at Gryphon and expand
the range.
- Leverage efficient manufacturing processes to grow margins
and increase market share in the context of subdued demand.
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Ceramic Industries
BATHROOMWARE DIVISION
Betta Sanitaryware (Betta) and Betta Baths.
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Trends 2021 |
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| 2021/22 priorities |
Scorecard |
- Continue to improve self-directed work teams and advance staff through training and development.
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- Improve production yields.
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- Expand capacity at Betta through investment in further casting capacity.
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- Complete construction of the sanitaryware warehouse building. Erection of storage racking started.
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- Increase BettaBath's capacity to manufacture freestanding baths through additional plant space. This will be
implemented once the new warehouse has been fully commissioned in January 2023.
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| 2021/22 major achievements |
2022/23 priorities and prospects |
- Retained market share in the sanitaryware sector.
- Improved the distribution model and enhanced customer
service by reducing lead times.
- Improved process capability which increased production output
of certain ranges.
- Developed and approved new products for production in
FY2023 at Betta.
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- Improve volumes sold through improved range and distribution.
- Systematic development and upgrade of equipment and
process parameters to improve throughput yields.
- Stabilise and improve process capability through best practice
implementation and continuous improvement.
- Erect racking and commission automation system in the new
Betta warehouse.
- Increase capacity to manufacture freestanding baths through
additional plant space and a specialised paint section.
- Gain market share through import replacement products and
increased production of fashionable in-demand products.
- Improve margins through cost leadership, and focus on
efficiencies, yields and product mix.
- Betta is now the only significant local producer of ceramic
sanitaryware, which will afford opportunities to grow market
share.
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Ezee Tile
Nature of business
Manufacturer of cement-based adhesives, grouts, water-based paints and related products. Comprises 10 manufacturing
facilities in Johannesburg, Durban, Gqeberha, Cape Town, Bloemfontein, Mokopane, Windhoek, Mombasa, Lusaka and Harare.
| Strategic positioning |
Target market |
| Africa's preferred tiling solutions. |
- Primarily the Group's retail networks, Italtile Retail, CTM and TopT, as well as select open market
customers including speciality tile retailers and big-box hardware stores.
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Key differentiators
- A national footprint of manufacturing plants which underpins Ezee Tile's 'always in stock' policy with consistent supply of products.
- Strong strategic partnerships with key raw material suppliers who provide access to the latest technologies to improve quality while
reducing costs.
- Largest producer provides economies of scale.
| 2021/22 priorities |
Scorecard |
- Commission the new tile adhesive plant in Brakpan, Gauteng.
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In progress |
- Invest in our manufacturing operations to improve operational efficiencies.
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- Expand the product offering in the paint segment and investigate opportunities to broaden the customer base.
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- Enhance the material requirements planning system to improve on-time in-full delivery.
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- Build on the stable base of our four operations in the rest of Africa and target higher market share.
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In progress |
- Continue to enforce Covid-19 health and safety protocols for employees and customers.
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| 2021/22 major achievements |
2022/23 priorities and prospects |
- Increased market share of tile adhesives despite tough trading
conditions.
- Expanded share of construction chemicals market as the
business forged closer relationships with large construction
firms and Italtile Retail's Projects division.
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- Commission new Brakpan factory to realise the inherent
operational efficiencies and cost benefits.
- Purchase new sand quarry to ensure long-term security of
supply to Gauteng operations.
- Enhance forecasting models to ensure optimal stock levels and
improve service to clients.
- Reduce inventories and implement vendor-managed supply
into vertical integrated customers.
- Integration into the Group's TMS.
- Improve performance of the Zambian and Kenyan factories.
- Grow market share in paint.
- Accelerate the upskilling of staff to align with the Group's
high-performance culture.
- Continue to build market share in the specifications market.
- Adverse trading conditions are likely to result in attrition of
marginal operators, which could provide opportunities to
increase market share.
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