Currently viewing: Purpose, mission, values and beliefs

Purpose, mission, values and beliefs


Italtile Limited is a South African group invested in a portfolio of differentiated, complementary, focused retail formats centred on operational excellence and high-volume turnover. The Group actively seeks opportunities to vertically integrate the Supply Chain to improve price competitiveness for our customers. Collaboration throughout the organisation and our culture of continued improvement in performance will drive market share gains.

Strategic clarity, principle-driven ethical leadership, cost-effective technology, and customer and staff-centred partnerships form the essence of who we are.

We fight for the right of our customers to have a beautiful home.


  • To be the world’s leading retailer of tiles, sanitaryware and ancillary products
  • To be our customers’ number one choice in the merchandise categories we plan to own
  • To grow market share
  • To be a retail employer of choice
  • To build our leadership and succession pipeline
  • To be viewed by our suppliers as ethical and tough but fair
  • To be innovative and strive for continuous improvement
  • To progress the imperative of transformation
  • To be recognised as compassionate and caring through meaningful measurable CSI initiatives
  • To remain a cash positive business and maintain a dividend cover of three times
  • To ensure quality of earnings by driving free cash flow



  • Hands-on involvement in the business
  • Leadership by example
  • Performance driven
  • Entrepreneurial flair
  • The drive to develop business partnerships
  • High work ethic
  • Transparency in communication and actions with all stakeholders
  • Accountability for actions and performance
  • Ensure the customer comes first