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The strength of our brands

To live beautifully means to live your best life. And since the day we opened our doors for business in 1969, it has been our passion and privilege to deliver a unique brand of service and a luxury experience to our customers that brings home the best: the very best from the world of décor innovation and inspiration, international trends, mindful and sustainable eco-chic living, the very best professional design advice, and the very best quality and value for money. It’s the Italtile Way, and nobody does it better.

Taps are beautifully designed and manufactured in Italy since 1959. All products are manufactured by robotic machinery according to the highest European standards. Taps products are imported from Italy and carry a 15-year manufacturing guarantee.

Victoria + Albert Baths is a British brand with a worldwide reputation for creating beautiful freestanding baths and basins. Formed in 1996 with a passion for baths and bathing, the organisation has a head office in the United Kingdom and dedicated South African production facilities. Today, Victoria + Albert’s international roots fuse together global design, sales and marketing operations with in-house manufacturing to deliver luxurious, lasting products. Made from 100% QUARRYCAST™, a blend of Volcanic Limestone™ and highperformance resins. Naturally white, each item is individually hand-finished by craftsmen.

Ceramica Sant’Agostino was set up in 1964 near Ferrara, in an area far from the place in Emilia where most of the Italian ceramic factories are situated. The factory, always managed by the founder’s family, continues to develop its research for innovative products and innovative processes. Ceramica Sant’Agostino manufactures its products in Italy at 100% and creates a wide range of high-level products, able to satisfy the ongoing technical and stylistic market requirements for ceramic and porcelain tiles.

Laufen Bathrooms, established in 1892, is a traditional Swiss brand reflecting a symbiosis of design, quality and functionality. What makes LAUFEN products unique at first glance is that their Swiss design unites two major design trends: emotional Italian design from the south and the northern tradition of design precision and clarity. Laufen products including washbasins, bath tubs, toilets and bidets are exclusive to Italtile in South Africa.

Since 1969 Atlas Concorde has established itself as one of the leading brands in the global ceramic tile landscape. Atlas Concorde is a global partner in international design thanks to its superior ceramic solutions that are innovative in both style and technology. Our extensive range of porcelain surfaces for interiors, exteriors, and ceramic decorative tiles meets all the needs of designers and end-users all over the world.

Italtile strives to be green at heart and to that end, we hold ourselves and our suppliers accountable to an eco-standard we call LiveGreen. Green enough isn’t green enough. We believe that to ‘live beautifully’ doesn’t just mean to surround oneself with gorgeous things. It means treading carefully, making responsible choices, even looking for a second life and upcycling options. Italtile beauty is more than just skin deep.

Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Know-how, creativity and style: these are the qualities that spring from Smeg’s Italian identity and characterise the company’s commitment to bringing everyday objects to life.

Smeg’s identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does.

Eco Ceramica, established in 2009, currently distributes to 120 countries internationally. Development with the latest market technology manufacturing and supplying red body, white body, porcelain as well as polished tiles. Eco Ceramica forms part of a bigger group, Pamesa Industrial Group, the first European producer of ceramics and fifth in the world. This has allowed them to unite the experiences and values of a consolidated industrial group.

Launched in 1983, CTM is a household name in Southern Africa, enjoying strong brand affinity based on its reputation for a high-quality year-round value offering. Represented by 101 stores in Southern and East Africa, CTM is the largest specialist tile and bathroom retailer in the country.

Tivoli is the largest Italian brand of taps in South Africa. Made by Italian master craftsmen, taps are renowned for their quality, technology and design. All taps carry a 15-year guarantee.

Trevi is an aspirational range of modern, minimalist bathroom furniture and sanitaryware designed to enable discerning homeowners the opportunity to personalise their unique bathroom creations. Individual items including wall-hung and floorstanding cabinets can be combined and adapted to suit any bathroom size and layout; the colour palette includes glossy white, woodgrain grey and warm glossy grey.

Amalfi taps are specifically designed for the customer who seeks quality products at an affordable price. The Amalfi brand is exclusive to CTM and carries a 10-year guarantee.

Nu Vinyl flooring is ideally suited for use throughout the house. The insulating elastic surface absorbs noise, is warm to the touch, effective in damp areas and gentle on the body’s joints, making it a desirable floor covering in bedrooms, bathrooms, kitchens and living rooms.

Capturing the African landscape, Kilimanjaro tiles are made in South Africa for African conditions and are exceptionally strong and durable. Imitating natural stone, these beautiful tiles are suitable for indoor and outdoor. The Kilimanjaro range is exclusive to CTM.

Origins Nature’s Touch is an on trend, innovative range of ceramic tiles that mirror the look-and-feel of real wooden flooring. The tiles are manufactured in a variety of sizes and colours, all mimicking the hues of natural wood. The Origins range is exclusive to CTM.

Stonewall is the modern contemporary designer expression of timeless natural stone. Easy-to-install tile sheets enable homeowners to replicate their favourite stone look with confidence and ease.

Elf is a range of high-quality laminate floors, meticulously selected from leading German and other European factories. Elf’s authentic-look wood floors are cool in summer and warm in winter. This trusted brand offers a class-leading guarantee, backed by CTM, nationwide.

This specifically customised range of tile adhesives is a brand leader in the industry, based on its quality, performance and good value. Pro Grip is manufactured exclusively for Italtile Retail and CTM.

'Technology in style' defines the perfect combination of form and function. Crystaltech Showers are manufactured from specially treated, tempered glass that ensures stylish but safe showering. This range of framed, frameless and corner shower enclosures affords homeowners a variety of options to match the perfect cubicle with their specific bathroom space.

Established in 1976, Ceramic Industries has grown to become a leader in the design, manufacture and distribution of ceramic tiles and bathroomware. The Group comprises five tile factories, one bathroomware factory and one acrylic bath factory, all based in South Africa, and a tile factory in Australia.

The Quadratec range comprises large format, high-definition ceramic tiles whose design draws inspiration from nature – while striving to preserve it – through eco-sensitive manufacturing principles. Quadratec is produced in Ceramic Industries’ world-class continua tech facility in South Africa.

Styletec’s high-quality, high-tech and highly stylish tiles are produced using superior manufacturing techniques and inkjet printing for defined designs in an extensive array of options. The wide range enables customers to perfectly match their taste with their lifestyle.

Megatec’s contemporary design provides an excellent choice for replicating the beauty of natural stone and the modern edge of screeded floors. The large-format tiles reduce grout lines and afford a clean generous canvas with an unbroken look.

TopT is a one-stop home-finishing supplier of good quality, affordable merchandise and the low-cost leader in its entry-level market segment.

TopT has 93 stores situated in underserviced rural areas and outlying markets.

The Diva brand is an exclusive range of good quality taps designed and priced specifically for TopT stores in South Africa. Available in both conventional and single lever styles, there is a range to suit all tastes.

Homemakers are proud to use the high-quality Homegrown range of paints; available in four variants. This indoor, outdoor and rooftop paint is stylish and user-friendly.

The Tuff range comprises classleading adhesives and paints that are innovatively packaged and specifically engineered to provide real value for the entry-level market. This brand is exclusive to TopT stores.

The Ezee Tile brand is represented by a range of tile adhesives and grouts as well as related products designed to make tiling easier and provide a professional finish for any home-improvement or building project.