CTM
Nature of business
Leading specialist retailer of tiles, laminate and vinyl flooring, taps, sanitaryware, shower enclosures, bathroom furniture and accessories.
| Strategic positioning |
Target market |
Footprint |
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| Big savings. More style. |
- LSM – 8.
- Middle income DIY customers and small builders.
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stores (2022: 73*) in South Africa and (2022: 25*) in the rest of Africa. |
| Corporate: (2022: 66*) Franchised: (2022: 32). |
| stores opened, one in South Africa and two in rest of Africa. |
| * Includes four webstores. |
| KPIs |
Trends 2023 |
Trends 2022 |
| Sales |
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| Average basket growth |
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| Average selling price |
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| Margins |
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| Net profit |
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| Stock turn |
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| Average store inventory |
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| Key differentiators |
- Local and international buying power.
- Quality products with strong fashion component.
- Integrated supply chain ensuring consistent availability of stock.
- Outstanding customer experience in brick-and-mortar and online stores.
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| 2022/23 priorities |
Scorecard |
- Improve the product offering through our Good, Better, Best model.
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- Ensure consistent in-stock levels through improved implementation of vendor managed procurement system.
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- Continue to instil retail excellence as our core discipline through KPI performance management, and entrench our corporate values and culture through the CTM Way booklet.
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- Continue to develop our people pipeline.
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| 2022/23 major achievements |
2023/24 priorities and prospects |
- Opened three new stores, one in South Africa and two in the rest of Africa.
- Improved our range, presentation and merchandising to continue to delight customers.
- Improved the customer-centric retail excellence focus and operational efficiencies through innovation, technology, enhanced productivity and better cost control.
- Strong promotional activity to celebrate the brand's 40th birthday.
- Maintained our high employee engagement score.
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- Develop our people and depth of talent across the business.
- Maintain our employee engagement score to ensure performance of our teams.
- Grow market share by prioritising our customer-centric retail excellence disciplines to delight our customers with an unparalleled shopping experience.
- Continue to focus on the product offering aligned to our market segments.
- Improve operational efficiencies and consistent in-stock levels of business-critical products.
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TopT
Nature of business
Retailer of home-finishing products including tiles, paint, ceiling décor, taps, sanitaryware, lighting, laminate flooring, window blinds, tile adhesives and accessories.
| Strategic positioning |
Target market |
Footprint |
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| Every price a LOW price. |
- LSM 4 – 7.
- Entry-level value offering strategically situated in underserviced rural areas and outl ying markets in close proximity to urban townships.
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stores (2022: 90*) in South Africa. |
Corporate: (2022: 53*) Franchised: (2022: 37).
* Includes one webstore. |
| stores opened (2022: 3): stores closed (2022: 3). |
| stores relocated (2022: 2). |
| KPIs |
Trends 2023 |
Trends 2022 |
| Sales |
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| Average basket growth |
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| Average selling price |
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| Margins |
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| Net profit |
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| Stock turn |
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| Average store inventory |
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| Key differentiators |
- Low-cost model.
- Flexible, opportunistic home-finishing product range.
- Affordability and availability of stock and accessibility to market.
- Strong community relationships and local marketing.
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| 2022/23 priorities |
Scorecard |
- Develop a leadership pipeline at regional and store operator levels.
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- Drive the core range and business critical in-stocks consistently with the latest fashion at affordable prices, and provide customer value through well-priced products.
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Ongoing |
- Drive sales with specific focus on the tile category.
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- Roll out the new TopT look-and-feel in various formats to our store network.
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Ongoing |
- Manage inventories to improve stock turn.
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| 2022/23 major achievements |
2023/24 priorities and prospects |
- System-wide sales growth and tile volume sales growth.
- Profit growth through improved cost leadership. Like-for-like operating expenses reduced.
- Progress in establishing TopT as a sanitaryware destination in our market segment.
- Assessed nine Store Operators with potential development for future regional leaders and successfully completed a Trainee Store Operator Programme with 15 trainees.
- Contributed to job creation for unemployed youth: 60 W&RSETA learners started a one‑year work experience programme. Sixteen learners from the prior year intake were absorbed in the business.
- Successful execution of the third Woza Ekhaya Competition, awarding the winner a new custom-made home in the Eastern Cape.
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- Gain market share in our segment.
- Open five new stores and close non-performing stores.
- Improve core range and business critical in-stocks.
- Continue to build the leadership pipeline at regional and store operator levels.
- Grow contribution of sanitaryware sales to total sales.
- Roll out the new look-and-feel in targeted merchandise categories.
- Each store to adopt a bespoke community project, which will enhance our reputation for strong local community relationships and build customer goodwill.
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