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Italtile is a South African group invested in a portfolio of differentiated, complementary, focused retail formats and manufacturing facilities focused on operational excellence.

The Group actively seeks opportunities to vertically integrate the supply chain to improve price competitiveness for our customers. Collaboration throughout the organisation and our culture of continued improvement in performance will drive market share gains.

Strategic clarity; principle-driven; ethical leadership; cost-effective technology; and customer and staff-centred partnerships form the essence of who we are.

We deliver superior return on funds employed to our shareholders.

We fight for the right of our customers to have a beautiful home.

Our mission and definition of victory

  • To be Africa's leading retailer of tiles, sanitaryware and ancillary products
  • To grow market share
  • To be an employer of choice
  • To build our leadership and succession pipeline
  • To be viewed by our suppliers as ethical and tough but fair
  • To be recognised as compassionate and caring through meaningful measurable CSI initiatives
  • To be innovative and strive for continuous improvement
  • To capitalise on the ever-accelerating pace of technological innovation for the benefit of customers and shareholders
  • To progress the imperative of transformation
  • To be a globally competitive manufacturer of tiles, baths and sanitaryware
  • To be our customers' number one choice in the merchandise categories we plan to own
  • To remain a cash positive business and maintain a dividend cover of two-and-a-half times
  • To ensure quality of earnings by driving free cash flow
  • To grow the business sustainably, while minimising our impact on the natural environment